A Study of Content Team Structure

Here's what to expect from this course

Survey: What's the structure of your content team?

Interview with Alicia Johnston, senior manager of content and communications

Sprout Social Org Chart

Key Takeaways

AMA with Alicia Johnston from the CMCG Slack Community

Interview with Margaret Kelsey, marketing director at OpenView Venture Partners

OpenView Org Chart

Key Takeaways

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

Interview with Sara McGuire, content marketing manager at Venngage

Venngage Org Chart

Key Takeaways

Interview with Morena Simatic, VP of Marketing at OptimoRoute

OptimoRoute Org Chart

Key Takeaways