How to Report on Content Marketing (Narrative, Numbers, Names, Nuance)

How to report on content marketing

Sean Blanda, Content Director at Crossbeam, on reporting

Show and Tell with Joei Chan, Content Director at 360Learning

Key takeaways

Sample Report

Sample Spreadsheet

[Google Slides] How to report on content marketing

[PDF slides] How to report on content marketing

[Further Reading] It’s Hard To Predict How You’ll Respond To Risk

[Further Reading] How to Earn a Senior Content Marketing Role

[Further Reading] What's in a Report?

[Further Reading] How to use Google Sheets: A Beginner’s Guide

[Further Reading] Sean Blanda on learning or earning

[Further Reading] Marketing to the organization

How to Report on Content Marketing (v2)