Welcome to the first lesson!

How to talk to your CMO about content marketing

30 mins

G2 CMO Ryan Bonnici on working with a content team

21 mins

Key takeaways

[PDF] How to talk to your CMO about content

524 KB

[Google Slides] How to talk to your CMO about content marketing

[Further Reading] Communication usually fails, except by accident.

[Further Reading] What I wish I knew five years ago about building a career in "content"

[Further Reading] The Marketing Executive’s Guide to Content Strategy