Interview with Alicia Johnston, senior manager of content and communications

Interview with Alicia Johnston, senior manager of content and communications

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A Study of Content Team Structure

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Intro

  • Here's what to expect from this course
  • Survey: What's the structure of your content team?2

Team Structure at Sprout Social

  • Interview with Alicia Johnston, senior manager of content and communications
  • Sprout Social Org Chart
  • Key Takeaways2
  • AMA with Alicia Johnston from the CMCG Slack Community

Team Structure at OpenView Venture Partners

  • Interview with Margaret Kelsey, marketing director at OpenView Venture Partners
  • OpenView Org Chart
  • Key Takeaways
  • Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

Team Structure at Venngage

  • Interview with Sara McGuire, content marketing manager at Venngage
  • Venngage Org Chart
  • Key Takeaways

Team Structure at OptimoRoute

  • Interview with Morena Simatic, VP of Marketing at OptimoRoute
  • OptimoRoute Org Chart
  • Key Takeaways