A Study of Content Team Structure
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Intro

Here's what to expect from this course
Survey: What's the structure of your content team?
Team Structure at Sprout Social

Interview with Alicia Johnston, senior manager of content and communications
Sprout Social Org Chart
Key Takeaways
AMA with Alicia Johnston from the CMCG Slack Community
Team Structure at OpenView Venture Partners

Interview with Margaret Kelsey, marketing director at OpenView Venture Partners
OpenView Org Chart
Key Takeaways
Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model
Team Structure at Venngage

Interview with Sara McGuire, content marketing manager at Venngage
Venngage Org Chart
Key Takeaways
Team Structure at OptimoRoute

Interview with Morena Simatic, VP of Marketing at OptimoRoute
OptimoRoute Org Chart
Key Takeaways

Intro

2 Lessons