How to Build a Successful & Lucrative Career in Content Marketing
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Day 1: What have you been hired to do?

What have you been hired to do? (Hint: it's not to "create content")
(Audio only) What have you been hired to do? (Hint: It's not to "create content")
What I wish I knew five years ago about building a career in "content"
Day 1 Takeaways
Day 2: Marketing exists to make sales easier

Marketing exists to make sales easier
(Audio only) Marketing exists to make sales easier
Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back
Forget About Traffic and Start Using Content to Drive Leads and Sales
Marketing Exists to Make Sales Easier
Day 2 Takeaways
Day 3: How and why to get great at reporting

How and why to get great at reporting
(Audio only) How and why to get great at reporting
The Art Museum Concept
How to Earn a Senior Content Marketing Role
Content Marketing Reporting Podcast
The Content Marketing Reporting Checklist.pdf
Day 3 Takeaways
Day 4: Why all content marketers should freelance on the side

Why all content marketers should freelance on the side
(Audio Only) Why all content marketers should freelance on the side
Common Freelance Writing Questions Answered
10 Steps How to Start a Freelancing Business While Working Full-Time in 2020 (and Why You Should)
How To Know Which Skills To Develop At Each Stage Of Your Career
Day 4 Takeaways
Day 5: The importance of your personal brand

The importance of your personal brand
The importance of your personal brand
Why We All Need a Personal Website – Plus Practical Tips for How to Build One
Join the Content Career Slack community
Day 5 Takeaways

Marketing exists to make sales easier

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